Buy And Sell Data
This dataset illustrates civilian perspectives of security, safety, trust and reliance on state versus non-state security actors in hotspot and fragile areas within Kenya. This dataset covers four counties (Mombasa, Lamu, Wajir, and Garissa), and is a vast data that captures underlying issues such a...
buy and sell data
At Data & Sons believe all people are entitled to their privacy and respect individual rights to protect personal information. We pledge not to allow the sale of personal information on our data marketplace. We safeguard personal privacy by reviewing all data before it is listed for sale on Data & Sons.
We recently tested the accuracy of popular audience segments that a range of brokers have on offer. We looked at age and gender, as well as customer interests such as sports interested, travel interested, and fitness interested. To check accuracy, we used data from settings where people had revealed this information voluntarily. For example, we compared the segment characteristics with consumer data provided by survey panels, which was also cross-validated with information from Facebook or from a financial institution.
Think about these questions: Who would find your data valuable? Who would be willing to pay for it? In what way is your data valuable? Will it help other organizations cut costs, streamline operations, increase sales, gain insights on customers, or all of the above? Would organizations outside of your industry benefit from the data you have? Identifying an audience will help you later in your data monetization strategy when you are organizing your data and deciding how to market that data to potential buyers.
Now that you have evaluated your data, determined your potential buyer audience, and ensured that you are following all rules and regulations, you are ready to make your data accessible to buyers. There are a few options available for you in order to do this:
Once your data has been reviewed, organized into marketable products, and displayed in a beautiful ecommerce shop front, you can sit back and relax. When a buyer makes a purchase from your data shop, Narrative will deliver the purchased data automatically to the buyer, so you can simply check in on your data business at your leisure without having to monitor purchases.
There is now a myriad of ways through which malicious individuals can take advantage of unsuspecting victims online, including the theft of personal data. This data is often sold on the dark web, the underbelly of the internet.
Though not all sites on the dark web are used for illegal purposes, the anonymity it can provide has made it rife with cybercriminals, and the personal data market certainly makes up a hefty portion of this elusive part of the internet. So, how and why do criminals sell this sensitive data on the dark web?
What many don't realize is that their personal data is highly valuable. There's no end to what someone can do with your personal data. They can make purchases with your money with your payment details, use your streaming account for entertainment with your email address, or even receive free medical care using your social security number. This is why the personal data market exists on the dark web.
If a cybercriminal manages to access enough data, they can make thousands, or even millions, by selling it on the dark web. There are thousands of individuals who use the dark web to buy personal data to use it for their own benefit, and this market is only getting bigger over time.
You might be wondering just how these criminal dark web sellers get their hands on personal data. This is often done via data breaches of large organizations. After a cybercriminal infiltrates a database and steals large amounts of data, they often head to the dark web to sell off individual bits or large chunks of the harbored data to users on the dark web.
For example, a criminal could hack a shopping website to access email addresses or a health insurance company to find social security numbers. Whatever way these hacks are carried out, they can be a potential gold mine for sellers and buyers alike.
Once an individual's data is put up for sale on the dark web, it is incredibly difficult to get it removed. Most people have no idea that their data is being sold in this way until it's too late. This is why data breaches can be so dangerous.
The value of this data depends on what you can do with it. Payment card details are pretty commonplace on the dark web, with the price differing depending on the data provided. For example, if a CVV is not present, the price goes down, as this makes the card less useable.
Email addresses are another hot commodity on the dark web. These can be used to access any accounts they're associated with. Given that people often use one email address for everything, cybercriminals can often access a range of accounts using this data.
Cryptocurrency exchange accounts are also sold on the dark web, as the payoff can be huge if the hacked account is storing a lot of crypto. Because of this, crypto exchange accounts are among the most expensive kinds of data available for purchase on the dark web.
It's becoming easier for cybercriminals to access personal data in a number of ways. And, as we continue to entrust our sensitive information to more sites and companies, we increase the risk of our data being stolen through large-scale breaches. There's really no knowing just how big the personal data market will get on the dark web. All we can do is stay vigilant and try to keep our data as safe as possible.
The State of the Nation's Housing, from the Joint Center for Housing Studies of Harvard University, is an annual review of housing markets in the U.S., including data on demographic trends and economic conditions.
Sound familiar? Although big tech companies like Google keep the lights on by harvesting and monetizing your personal data, they can be quick to mince words and deny the strawman scenario of exchanging hard drives full of your data for a suitcase of money. Now California law has given them another reason to deny and deflect.
When data broker SafeGraph got caught selling location information on Planned Parenthood visitors, it had a public relations trick up its sleeve. After the company agreed to remove family planning center data from its platforms in response to public outcry, CEO Auren Hoffman tried to flip the narrative:...
Congress must pass the Jacobs-Davidson Amendment to the National Defense Authorization Act (NDAA), the yearly funding bill for national security and the military. It would require the Department of Defense to disclose, both to Congress and the public, information about when it purchases geolocation data collected by cell phones...
Data brokers harvest location information from our phone apps, then sell access to the highest bidder, including government. This is a way sheriffs and bounty hunters in anti-abortion states may try to identify and punish people seeking and providing abortion.Some good news: three members of Congress are investigating this...
Why? So they can use that data to sell to you again, or sell it to others for a profit. Data collection and sale are a huge part of the modern digital economy. From sole proprietor online shops to tech giants like Google and Facebook, user data is used for everything to do with sales, marketing, product development, user experience, and more.
Every person online is a rich source of data that reveals a treasure trove of information about who we are, what we like, how we live, and more. And companies want as much of it as they can get, either to use or to sell.
When used intelligently and compliantly, this kind of data collection and use can be a great thing for businesses. Your company probably already collects user or customer data and processes it to fuel various marketing strategies. There are endless tools and technologies to automate and customize user data collection and analysis online.
On the other hand, personal data that is or has been made public, like some government records or your social media posts or search engine queries, are generally sellable and do not require consent for collection of sale, since they are already accessible and the data can be easily collected.
It depends on where your customers are and, in some cases, where your business is located. Some privacy laws, like the GDPR, require user consent before data is collected, let alone sold (opt-in model). In California, though, under the CCPA, data can be collected without user notification or consent, but consent has to be obtained before data can be sold (opt-out model).
Generally, companies that collect marketing data will process it by categorizing it into different graphs or statistical lists. Data brokers or similar companies may also process data by separating it into identifiable or de-identified data buckets.
As noted, many companies collect and process data for their own business uses and benefits or those of their partners. For some companies, data collection and sale is a significant part of their revenue. This is reflected in the compliance requirements of several privacy laws, like the CCPA. Under this California law, the compliance requirements for companies are:
The prevalence of easily accessible user data has been accompanied by the increase in data brokerages: businesses that compile personal information from a variety of sources and then sell it to other companies for advertising and marketing purposes. The data that these companies collect is a product and they do not directly use it in their businesses. This business model is very profitable. In 2018, American companies spent over US $19 billion acquiring and analyzing consumer data. Why?
This is, in no small part, due to previous abuses of their data that many consumers have been subjected to, and the advent of tools that enable people to easily check what, where, how and by whom their data gets collected online.
Obtaining user consent should be looked at as relationship building, not strip mining. Companies should view transparency about consent requests and user choice as a key part of their marketing and branding, not to mention customer experience. Clearly explaining to website visitors, app users, ecommerce customers, and others what a company is requesting consent for, and how collected data will be used and secured, shows that the company is investing resources in these consumers and values their privacy. 041b061a72